Why wool?

Floc harnesses the natural, forgiving attributes of wool and brings this indoors.

New Zealand wool is exceptional; sheep in unspoilt landscapes with the freshest air, growing the finest, natural fibres. It is a product grown every year and needs to be removed annually for animal welfare, making it a truly sustainable and renewable product.

Wool has the ability to absorb sound while simultaneously enhancing the interior environment. With its unique and inherent ability to regulate temperature and its natural air filtering capabilities, no man-made product has come close to replicating the properties of wool. Wool is also non-allergenic and breathable; excellent properties for busy workspaces.

We have carefully selected local fibres which encompass our sought after performance and durability, and the complex structure of wool lends itself perfectly to an acoustic application. In an architectural context, wool can contribute to biophilic environments helping to bring nature indoors, and contributes to wellness in interior spaces.

Floc has been refined and developed to meet increased fire performance requirements. Despite the common conception that ‘wool doesn’t burn’, its raw performance in interior fire tests is less than desirable. With natural additions, the wool performance has been increased to pass required fire tests and meets New Zealand Building Code standards with a Group 1-S status.

Born, grown, processed and manufactured in New Zealand.

New Zealand has a strong association with wool. Our 26 million sheep are bred specifically to grow the finest fibres.

Each year, New Zealand sheep produce approximately 120,000 Tonnes of wool. 85% of this is strong-wool, which lends itself perfectly to the interior furnishings and products market.

Designing interior products which create value with New Zealand grown, made and manufactured items increases the value for our wool. Our climate allows the wool to be more consistent, whiter and in larger volumes than sheep in other parts of the world.