“The common narrative that underpins the value of woollen products is sustainability. In a world plagued by synthetic plastics, consumers and businesses have become increasingly keen to find an alternative.

In case you have been living under a rock, the 2.2 billion dollar textile trade represents the second largest industry polluter behind oil and gas, where by in 2050, it is predicted that there will be more plastic in our oceans by fish.

‍For New Zealand, wool provides a very viable solution. Modern success stories – Allbirds, Icebreaker, and Firewire – are living, breathing examples of its commercial potential.”

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