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Floc 3D

The new acoustic panel set to join the wool renaissance.
Idealog, 2019.

“The common narrative that underpins the value of woollen products is sustainability. In a world plagued by synthetic plastics, consumers and businesses have become increasingly keen to find an alternative.

In case you have been living under a rock, the 2.2 billion dollar textile trade represents the second largest industry polluter behind oil and gas, where by in 2050, it is predicted that there will be more plastic in our oceans by fish. 

For New Zealand, wool provides a very viable solution. Modern success stories – Allbirds, Icebreaker, and Firewire – are living, breathing examples of its commercial potential.”


Indoor Air Quality

The Removal of Indoor Air Contaminants by Wool Textiles.
Steve McNeil.

“Indoor air pollution is the primary cause of Sick Building Syndrome and the associated discomfort, ill health, and reduced productivity. Indoor air quality is a public health concern that is receiving increasing attention, in part, because people are spending a higher proportion of their time indoors. The problem is exacerbated by the tendency for new buildings to have air conditioning, which requires a semi-sealed environment to operate efficiently. This, in effect, traps the pollutants inside. Common indoor air pollutants associated with health hazards include formaldehyde, sulphur dioxide, and various oxides of nitrogen. Formaldehyde can be introduced to indoor air by emissions from certain building materials and furniture, while sulphur and nitrogen oxides are by-products of combustion processes (e.g. gas stoves and heaters).

Wool is composed of a diverse range of proteins and lipids, which impart a unique set of chemical and physical properties, including an ability to absorb indoor air pollutants. In addition to the established use of woo丨 in carpet, clothing and upholstery, the properties of wool mean that it is increasingly being utilised in technical products such as wool-based oil spill containment materials, filters for waste-streams containing heavy metals and air filters.”

Controlling Indoor Air Pollution

The Role of wool carpets in Controlling Indoor Air Pollution.
Peter Ingham, WRONZ.

“Research at WRONZ has confirmed that wool carpets play a significant role in reducing the levels of common indoor air contaminants. Consequently, there is potential for wool carpets to play an important role in controlling indoor air pollution, which has been cited as the primary cause of Sick Building Syndrome (SBS), resulting in reduced worker efficiency and increased instances of sickness and ill health among employees or other building occupants.”

The Campaign for Wool NZ Strategy 2021-2022.

“Wool is arguably the most sustainable, renewable, incredible super-fibre on the planet – yet over the years, we have let its inherent value slip away.” Tom O’Sullivan, The Campaign for Wool NZ.

The Campaign for Wool NZ have developed a strategy to be implemented over the next 12 to 18 months.  They are delighted to share this strategy and invite you to join the journey as we endeavour to bring wool back to the strong economic pillar it once was in New Zealand.


Wool vs Synthetics

What’s the Difference?

Wool has inherent natural properties that benefit the planet in so many ways. The planet is choking from waste plastic and man-made fibres that are being discarded in its oceans and the land every single day. In terms of consumer fibre choice there is still a disconnect as to what contributes to being man-made, synthetic or plastic – which are all oil-based products that do not biodegrade and have high environmental impact to the planet.

Choose the World, #ChooseWool.

Animation: Billy Hanshaw Studio
Voice Over: Alex James, musician, writer, cheese maker and Campaign for Wool supporter.

Sourced from Campaign for Wool.