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Floc achieves Environmental Product Declaration

Floc has achieved an Environmental Product Declaration (EPD), becoming the first solely wool-based building product in Aotearoa to do so.
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Floc has achieved an Environmental Product Declaration (EPD), becoming the first solely wool-based building product in Aotearoa to do so. It’s a milestone that we believes will reshape how sustainability is defined in the design industry and challenge the wave of greenwashing in commercial interiors.

The EPD, independently verified to ISO standards, provides third-party scientific data on the environmental footprint of Floc’s wool acoustic roll. It confirms Floc’s full lifecycle impact - from manufacturing to end-of-life - and represents a significant step forward for wool innovation in the built environment.

“We’re incredibly proud of this achievement,” says Business Development Manager Tom O’Sullivan.

“There’s a lot of noise in the industry about sustainability, but very little proof. This is independent, quantifiable evidence that wool can be used at scale and meet the highest expectations for both performance and environmental integrity.

“The industry has been demanding more honest environmental claims - and this is our answer. We’ve completely rewritten the narrative for bio-based products in New Zealand, and we’re only just getting started.”

Floc’s performance reflects not only its natural fibre base, but the considered choices made at every stage of production. The product analysed in the EPD is made from 100% strong wool, with no reliance on timber or recycling claims to offset impacts.

The final Global Warming Potential (GWP) figure came in at 19.8, with analysis revealing zero methane emissions due to flaring - a breakthrough that challenges assumptions about the carbon profile of natural fibres and positions Floc as a leading example of low-impact, bio-based design.

“An EPD is the difference between making a claim and standing behind it,” says Tom.

“This milestone signals our deep, authentic commitment to innovation in the built environment. We’re striving to revive and diversify New Zealand’s wool industry by offering a future-focused, material-led alternative to synthetic acoustic solutions.”

The EPD was authored by Dr Nilesh Bakshi, Director of the Decarbonisation Design Lab at Victoria University of Wellington.

“As a researcher focused on sustainable materials, I’ve spent years studying natural fibres like wool - watching the building industry chase flashy high-tech solutions while overlooking one of nature’s smartest, most enduring materials,” says Dr Bakshi.

“That’s why Floc’s EPD - the first ever for a 100% wool building product - is so significant. It’s not just a piece of paper. It’s proof that wool can compete on a scientific level with synthetic alternatives.”

Stephen McDougall, Director at Studio Pacific Architecture and New Zealand Ambassador for Campaign for Wool, says:

“Having had a product such as the wool based Floc receive a EPD is a significant milestone. It gives potential Floc [wool] specifiers the confidence that the product has received a very high level of the technical and environmental scrutiny that proves the performance can be relied upon and is inherently ‘good’ for the world.”

“In a world awash with synthetics  wool is a natural material with significant magical properties that all play their part and contribute to a better and more sustainable built environment for all our futures.”

Manufactured in New Zealand using strong wool sourced from local farms, Floc is already being used in high-performance interiors nationwide, including commercial and education spaces such as Lincoln University’s newly restored Ivey West building.

T&R Interior Systems is now exploring circular applications for Floc offcuts, including its potential use as weed mat - part of an ongoing commitment to innovation and environmental accountability.

Export to Australia is planned for late 2025.

“With increasing demand for verified green building materials across Australasia, this milestone positions Floc as a serious contender in the trans-Tasman interiors market,” adds O’Sullivan.

You can read or download Floc's EPD here: https://epd-australasia.com/epd/floc-acoustic/

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Media

Floc achieves Environmental Product Declaration

Floc has achieved an Environmental Product Declaration (EPD), becoming the first solely wool-based building product in Aotearoa to do so.
Scroll to read article

Floc has achieved an Environmental Product Declaration (EPD), becoming the first solely wool-based building product in Aotearoa to do so. It’s a milestone that we believes will reshape how sustainability is defined in the design industry and challenge the wave of greenwashing in commercial interiors.

The EPD, independently verified to ISO standards, provides third-party scientific data on the environmental footprint of Floc’s wool acoustic roll. It confirms Floc’s full lifecycle impact - from manufacturing to end-of-life - and represents a significant step forward for wool innovation in the built environment.

“We’re incredibly proud of this achievement,” says Business Development Manager Tom O’Sullivan.

“There’s a lot of noise in the industry about sustainability, but very little proof. This is independent, quantifiable evidence that wool can be used at scale and meet the highest expectations for both performance and environmental integrity.

“The industry has been demanding more honest environmental claims - and this is our answer. We’ve completely rewritten the narrative for bio-based products in New Zealand, and we’re only just getting started.”

Floc’s performance reflects not only its natural fibre base, but the considered choices made at every stage of production. The product analysed in the EPD is made from 100% strong wool, with no reliance on timber or recycling claims to offset impacts.

The final Global Warming Potential (GWP) figure came in at 19.8, with analysis revealing zero methane emissions due to flaring - a breakthrough that challenges assumptions about the carbon profile of natural fibres and positions Floc as a leading example of low-impact, bio-based design.

“An EPD is the difference between making a claim and standing behind it,” says Tom.

“This milestone signals our deep, authentic commitment to innovation in the built environment. We’re striving to revive and diversify New Zealand’s wool industry by offering a future-focused, material-led alternative to synthetic acoustic solutions.”

The EPD was authored by Dr Nilesh Bakshi, Director of the Decarbonisation Design Lab at Victoria University of Wellington.

“As a researcher focused on sustainable materials, I’ve spent years studying natural fibres like wool - watching the building industry chase flashy high-tech solutions while overlooking one of nature’s smartest, most enduring materials,” says Dr Bakshi.

“That’s why Floc’s EPD - the first ever for a 100% wool building product - is so significant. It’s not just a piece of paper. It’s proof that wool can compete on a scientific level with synthetic alternatives.”

Stephen McDougall, Director at Studio Pacific Architecture and New Zealand Ambassador for Campaign for Wool, says:

“Having had a product such as the wool based Floc receive a EPD is a significant milestone. It gives potential Floc [wool] specifiers the confidence that the product has received a very high level of the technical and environmental scrutiny that proves the performance can be relied upon and is inherently ‘good’ for the world.”

“In a world awash with synthetics  wool is a natural material with significant magical properties that all play their part and contribute to a better and more sustainable built environment for all our futures.”

Manufactured in New Zealand using strong wool sourced from local farms, Floc is already being used in high-performance interiors nationwide, including commercial and education spaces such as Lincoln University’s newly restored Ivey West building.

T&R Interior Systems is now exploring circular applications for Floc offcuts, including its potential use as weed mat - part of an ongoing commitment to innovation and environmental accountability.

Export to Australia is planned for late 2025.

“With increasing demand for verified green building materials across Australasia, this milestone positions Floc as a serious contender in the trans-Tasman interiors market,” adds O’Sullivan.

You can read or download Floc's EPD, here: https://epd-australasia.com/epd/floc-acoustic/

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